S04 E16 - What a Podcast Does For Your Business That Instagram Never Could (with Kenny Macieira)

Kenny Macieira is the Host of Kickin It With Creatives Podcast. In this episode he chats with Mike about one of the most underrated marketing strategies, starting a podcast. Kenny didn't come from a podcasting background. He stumbled into it through a client then spent months watching others record in the studio he was running until he eventually had no excuse not to start his own show. In a world where attention is everything, podcasting might just be the most valuable marketing tool a creative business owner has ever had access to but most people won't start one. In this episode, Kenny pulls back the curtain on what the first year of podcasting really looks like. The random Instagram DMs, the inconsistency, the self-doubt and why pushing through it anyway is exactly what separates the creatives who grow from the ones who don't.

Grab the FREE Podcasting Cheat Sheet: mikejeffrey.co/podcast-cheat-sheet

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Check out Kenny's Podcast - Kickin It With Creatives
YouTube | Spotify | Instagram

In this episode, you'll learn:
- How to start a podcast with no audience and no experience
- Ways to find your first podcast guests when nobody knows who you are
- What equipment you actually need to start a podcast
- How to grow a podcast on YouTube and Instagram
- How to stay consistent with your podcast when motivation runs out
- Secrets for structuring a podcast episode that keeps people watching
- How to pitch yourself to guests and actually get a reply

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Editing and Post Production by Mossy Heart Media
https://www.instagram.com/mossyheartmedia/

Music Created by JWPATON