S04 E05 - The Marketing Secrets Every Creative Should Know (with Gemma @sub.subtle)

Gemma Higlett, Floral Designer, Stylist, and trained Marketer, joins Mike to unpack the marketing secrets every creative should know. They dive into why showing your face matters more than perfect work, how authenticity builds a stronger brand than aesthetics, and why sharing the messy middle of your journey is often the most powerful marketing you can do. Gemma talks about her transition from corporate PR and marketing into the creative world, the fears she had around being seen, and how learning to show up online transformed her business.

Together they explore practical marketing strategies creatives can put into action immediately, from getting over the fear of posting, to understanding what actually drives connection, to pricing your work with confidence instead of scarcity. They break down why so many creatives get stuck waiting for perfection, how to get real feedback from clients, and why relationships and collaboration will always outperform trying to build a business alone. Whether you are a photographer, florist, stylist or any kind of creative business owner, this episode will help you rethink your marketing, show up more consistently, and finally understand how to build a brand people connect with.

Say Hi to Gemma:

Instagram - https://www.instagram.com/sub.subtle
Website - https://www.subsubtle.com.au
Party Stems Instagram - https://www.instagram.com/party.stems
Party Stems Website - https://www.partystems.com.au

Thanks for tuning in and if you did enjoy todays episode, make sure to leave a Rating or Review on your platform of choice.

Check out the Video Podcast on YouTube

Mike's Instagram - https://www.instagram.com/mikejeffreyphoto/
Mike's TikTok - https://www.tiktok.com/@mikejeffreyphoto/

Editing and Post Production by Mossy Heart Media
https://www.mossyheartmedia.com.au/
https://www.instagram.com/mossyheartmedia/

Music Created by JWPATON
https://www.instagram.com/jwptn/